Simon Coulson 3 day Diploma Internet Marketing Course London
I am going to give my honest opinion and experiences about Simon Coulson 3 day diploma internet marketing course. When I started on internet marketing years back, I had little experiences on the topic. I have spent a lot of money, made so many mistakes and still making mistakes but not so much now as I have gained a lot of knowledge from self learning online, attending several training and workshops. I always follow successful internet marketers and speakers that are doing well in the topic and Simon Coulson is one of them. To me he is not the best speaker/trainer however his content and packaging materials are good.
About Simon Coulson
Simon Coulson is one of the UK’s leading Internet Marketers.
If you’re already in or been around the Internet marketing business you may have heard of Simon or might even have been to one of his previous events. Simon has generated over £20M from internet businesses in the UK.
After mentoring some friends to start their own successful internet businesses, the first of which has now generated £5 million itself, Simon decided to roll out a coaching program to a wider audience and launched the Internet Business School in 2007.
This organisation has trained over 1,000′s of entrepreneurs and created many successful online businesses. The Internet Business School has been accredited by NCFE as a diploma awarding body in Internet Marketing and has also been accredited by CPD. Simon is also an established public speaker on Digital Marketing. He has spoken worldwide to audiences of up to 7,000 and shared the stage with world-renowned experts including Former USA President Bill Clinton, Sir Richard Branson, Lord Alan Sugar, James Caan, Caprice, Mike Harris, Tony Robbins, Brian Tracy, Dan Kennedy, Ted Nicholas, Bill Glazer, Bob Proctor.
My 3 day experiences
I have attended the course twice now, the first time was in 2015 and at the time I had little experience on internet and affiliate marketing, website building or digital marketing. However attending his course made some differences and improved on my knowledge on digital and internet marketing. After attending his course the first time, I used the idea to starts my own business and I started LB Internet Consultancy. The second time was in 2018, I attended the second time because I wanted to brush up on my digital marketing skills and to apply the knowledge to my company (LB Internet Consultancy). One thing I would say if you have no knowledge of internet and digital marketing or no prior experience of the industry the information they will teach you during the 3 days will become overwhelmed because too much information to take in during weekend.
Each time I did the course I would struggled in terms of making my way to the venue on time as I was always late. The training is run in a hotel at Heathrow and I live in Hackney, East London. It was very far to get to the hotel on time due to lack of finance and personal reasons. If I had enough money I would have stayed at the hotel, somewhere close or travelled by car instead I had to take several buses and later continued with the train almost close to the hotel and that usually takes me 3 hours to arrived at the hotel for the training.
When I finished in the evening, I have to make my way back to my house each day, I will not get home till around 12 midnight and I have to wake up around 5 am in the morning to make my way back to the hotel the next day till the 3 days of the training. It was exhausting and tiring for me to be making such journey however I was happy I completed the training even though most of the time I will be sleeping in class. Due to lack of finance, I was taking my own food to the training as the food in the hotel/area are very expensive so taking my own food was easy and cheaper for me.
I also liked the classroom settings, I learnt better that way and it was an opportunity to meet other people and network with them.
Speakers/Trainers
Most of them are good in their presentation, some of them know their topic very well and the pace is good for someone with some knowledge of the topic however if you don’t have any experience they were going too fast. Information overload and too much to take in over the 3 days so I would advice before going for the course you do some research first. I mostly enjoyed the WordPress training because of my in-depth knowledge of the topic.
About the course
During this 3-day accredited course, they will teach you how to take a business idea from concept to creation and get it online. How to create a website that Google and other search engines will love, how to get mountains of website traffic and how to convert that traffic into buyers of your goods or services.
The course will teach you 100s of strategies for growing your business fast. The Internet Business School has taught thousands of entrepreneurs how to market their businesses more effectively and our students have literally created £millions online over the last 5 years.
Day # 1
Online Business Models
– Selling physical products
– Selling digital products
– Affiliate marketing
– Lead generation / CPA
– Online services
Market Research
– Identifying online trends
– Measuring market size
– Measuring competition
– Market analysis methodology
Digital Product Creation
– eBooks
– Online Courses
Domain Names & Hosting
– Registering a domain name
– Website hosting
Creating Websites
– Installing WordPress
– WordPress themes
– WordPress plugins
– WordPress widgets
– Other website platforms
Website Analytics
– Testing & Tracking
– Identifying traffic sources
– Market ‘split’ testing
– Opt-in rates
– Conversion rates
Day # 2
Selling Online
– Online selling principles
– How to create sales pages
– Sales objections
– Implementing upsells and down sells
– Shopping carts
– Payment gateways
– Coupon codes
Customer Contact Strategies
– Opt-ins and autoresponders
– Squeeze pages
– Email systems
– Social media
– Mobile marketing
Search Engine Optimisation
– Search engine optimisation
– Strategies
– Factors affecting SEO on Google
– Understand Page Optimisation
– Creating an SEO friendly website
– Understand off page optimisation
– Building links
– Negative factors affecting SEO
– SEO measuring tools
Mobile Marketing
– Mobile apps
– Text message marketing
– Mobile friendly websites
– Mobile advertising
Video Marketing
– Introduction to video marketing
– Video marketing strategies
– Video sales letters
– How to optimise video for SEO
– How to rank video on Youtube
– Video streaming
– How to syndicate video
– How to create Animation Videos
– How to record your own professional live videos
– The best equipment to use
Day # 3
Pay Per Click Advertising
– Building keywords
– Advert targeting
– Writing adverts
– Advert variations
– Advert tracking
– Google Adwords
– Search and content networks
– Facebook advertising
– YouTube advertising
– LinkedIn advertising
Google Business
– Get listed in Google’s business directory
– Google Products
– Getting your listing to the top of Google’s directory
Outsourcing
– Understanding outsourcing
– Where to find outsourcers from $3 an hour
– What to outsource
– How to outsource
– How to make sure your jobs are done well
Social Media For Business
– Understand uses of social media
– Social bookmarking
– Understanding Facebook
– Page tips
– Understanding how Facebook ranks posts
– How to create a Facebook fan page
– Setting up a Facebook store
– How to leverage viral Facebook campaigns
– Marketing using Twitter
– Marketing using Instagram
– Marketing using Pinterest
– Marketing using Snapchat
– Twitter for traffic, SEO and links
– Building followers on Twitter
– How to encourage Tweets and links
– Getting found on LinkedIn
– Finding clients on LinkedIn
Action Planning
– How to construct an online marketing plan step by step implementation blueprints
Conclusion
To be honest I will advice anyone that want to do the course to go for it however I would say do a lot of research before attending the course because you are going to come across something that is called information overload. One thing you need to watch out for is, it’s going to be a lot of up-sells (trying to offer you further products to buy or pay for), there mentorship plan is very expensive compare to other training that I have attended that offer similar settings.
They will offer you their booklet that you can use to revise on after the course and online membership platforms which I think its good place to make a start. Beer in mind that you are not going to become rich, make progress or success straight away after you attended the training however you will have the knowledge to apply whenever you need it. Also everyone learn and stores information differently, personal and financial reasons will become another obstacle for some so depends on individual personal circumstances will determined their success fast.
After I attended the training I still haven’t made much progress till day but I have the knowledge and I have also been applying it on some of the things I do online. They will offer you the option to making money with affiliate marketing using their online platforms and its a great way to start for someone with little budget, the only thing is that method is not for everyone.
How to register for the course?
Note: due to covid 19 the course is now running online. You can register for the 3 day internet marketing course by clicking Simon Coulson 3 day diploma internet marketing course
