Client: Amira Aesthetics Clinic
Industry: Beauty & Aesthetics
Project: Website Design & Development
Location: Manchester
Amira Aesthetics Clinic
Original website design and digital setup for a Manchester-based beauty and wellness clinic.
About the Brand
Amira Aesthetics Clinic is a Manchester-based beauty and wellness clinic specialising in non-surgical treatments designed to enhance natural beauty and improve client confidence. Founded by Fahmo, the clinic takes a personalised approach to beauty and wellness, with services focused on skin rejuvenation, body contouring and overall wellbeing. The brand aims to provide a welcoming and professional experience, with treatments tailored to each client’s individual goals.
Project Note
This case study showcases the original website designed and developed by Sally Kamara for Amira Aesthetics Clinic. The client’s website was subsequently redesigned by another provider. The current live website is therefore different from the original design presented in this portfolio.
Project Overview
SK Design Media was commissioned to create the clinic’s first professional website and establish the essential digital platforms required to promote its services online. The project involved designing and developing a responsive website containing up to eight pages and a blog section. It also included domain registration, website hosting, SSL security, Google Business Profile creation and social-media business-page setup.
The Challenge
As this was the client’s first website, she needed more than the technical development of the site. She required clear guidance and support to turn her ideas into a structured and professional online presence. The challenge was to organise the clinic’s services, content and brand ideas into a website that was visually appealing, easy to navigate and accessible across different devices.
The project also required flexibility as the client continued to develop her ideas and requested changes during the design process. Alongside the website, the clinic needed the wider digital foundations required to improve its visibility and begin connecting with potential clients online.
The Brief
The client needed a professional website that would introduce Amira Aesthetics Clinic, communicate its range of non-surgical beauty and wellness services and provide potential clients with a clear way to learn more about the business.
The website needed to:
- Establish a credible and professional online presence
- Present the clinic and its services clearly
- Reflect the client’s ideas and vision for the brand
- Work effectively across desktop, tablet and mobile devices
- Include a blog for treatment information, business updates and helpful content
- Provide a secure and reliable online platform
- Support the clinic’s wider visibility through Google and social media
The Approach
I began by listening carefully to the client’s ideas, preferences and goals for the clinic. I then translated her vision into a clear website structure, organising the business information and services into an accessible online experience. Because the client was new to the website-development process, I explained the technical elements in straightforward language and guided her through each stage. This allowed her to understand how the website worked and make informed decisions about its content and presentation.
I remained flexible throughout the project and incorporated the client’s requested changes as the design developed. The process was collaborative, ensuring that the finished website reflected her vision while providing the structure and functionality needed for a professional business website.
What I Delivered
The original Amira Aesthetics Clinic project included:
- Professional WordPress website design and development
- An eight-page WordPress website
- Responsive design for desktop, tablet and mobile devices
- Blog functionality for articles and business updates
- Domain registration and configuration
- Website hosting setup
- SSL certificate installation
- Google Business Profile creation and setup
- Facebook business-page creation
- Instagram business-page creation
- TikTok business-account setup
- Initial Facebook advertising support in collaboration with an advertising company
- Guidance and ongoing support throughout the development process
The Result
The original website was completed within approximately four weeks, taking the client’s availability and commitments into consideration.
At the time of completion, Amira Aesthetics Clinic had a professional and responsive website that introduced the business, presented its services and provided a credible online presence.
The project also established the clinic’s wider digital foundations through its domain, hosting, SSL security, Google Business Profile and social-media platforms. This provided the business with the essential tools required to promote its services and connect with prospective clients online.
The client was pleased with the completed website and confirmed that the final result successfully brought her original vision to life.
Client Feedback
“When I was first introduced to Sally, her warm demeanour and positive attitude immediately put me at ease. As someone creating my first website, I was a complete novice, but Sally never once made me feel inadequate.
She was incredibly helpful, patient, and receptive to all of my ideas no matter how many changes I requested. At no point did she get annoyed or frustrated with me. Instead, she worked with me closely to bring my vision to life, going above and beyond to ensure that the final product matched exactly what I had imagined.
Her willingness to adapt and her clear communication made the entire process smooth and enjoyable. Sally took the time to explain things in a way I could understand, breaking down the technical aspects of building a website and helping me grasp the dynamics behind it all.
It was a genuine learning experience, and I truly appreciated her support and guidance throughout. She really is someone who champions small businesses and works for the ‘little people.’ Hats off to her—thank you so much, Sally!”
— Amira Aesthetics Clinic, Google Review
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